Odoo2 min read
Odoo 20 POS and eCommerce: What Retailers Get
Odoo 20 for retailers: POS self-ordering, multiple currencies, employee access levels, label printing, plus eCommerce cross-sells, review requests and AI editing.
ERP platform · Odoo
Odoo eCommerce, native or connected
Odoo includes its own website builder and eCommerce application, running on the same database as inventory, pricing and accounting. That means no integration to maintain between the shop and the ERP: a product's price, stock and description are the same record everywhere.
Overview
The short version
It is not always the right storefront. Brands with heavy marketing needs, large app ecosystems or established Shopify operations are often better served keeping their storefront and connecting it to Odoo. We help you decide, and implement either path.
ERP Builders is an independent Odoo services company and is not affiliated with or endorsed by Odoo S.A. “Odoo” is a trademark of Odoo S.A.
01
Native Odoo shop vs. connected storefront
The tradeoff is integration effort versus storefront capability.
Native Odoo eCommerce
Strong for B2B portals with customer-specific pricelists, reorder flows and account-based visibility. No sync to break. Theme and marketing tooling are less extensive than dedicated platforms.
Shopify or WooCommerce + Odoo
Best-in-class storefront, apps and checkout, with Odoo running operations. Requires a reliable integration for orders, stock, products, and refunds.
Marketplaces + Odoo
Amazon and other channels connected for orders and stock, with Odoo as the single inventory and accounting source.
02
B2B eCommerce on Odoo
B2B buyers expect their own prices, payment terms, quick reorder from order history, and invoices available in a portal. Odoo handles these natively through pricelists, partner-specific terms and the customer portal, which is why the native shop is often the better choice for wholesale and distribution businesses.
Related
Related Odoo services and topics
Integrations
Insights
Related reading
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Odoo Partner vs Independent Odoo Consultant
Official Odoo partners, independent Odoo firms and freelancers compared on pricing, independence and support, plus questions to ask before you sign.
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Odoo POS for Retail: Setup, Hardware and Lessons
Running retail on Odoo Point of Sale: shop setup, hardware choices, offline mode, multi-store stock, loyalty, cash control and connecting stores to online sales.
FAQ
Frequently asked questions
Is Odoo eCommerce good for B2C?
It works well for smaller B2C catalogues and businesses that value having everything in one system. High-volume consumer brands that depend on marketing apps and conversion tooling usually prefer Shopify connected to Odoo.
Can we run both a native Odoo B2B portal and a Shopify B2C store?
Yes. This is a common setup: Shopify for consumers, Odoo's portal for trade customers, with one inventory and one ledger.
Comparisons
Weighing Odoo against alternatives?
Odoo vs SAPIntegrated, extensible suite for SMB and mid-market versus the deepest enterprise ERP ecosystem on the market.Odoo vs Dynamics 365An all-in-one suite versus Microsoft's ERP ecosystem with deep Office, Teams and Power Platform integration.Odoo vs NetSuiteFlexible, lower-cost suite versus a mature cloud-only ERP with strong financials and multi-entity support.
Next step
Selling online with Odoo?
We will help you decide between native and connected, and build whichever fits.