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Solution · Commerce
eCommerce running on the same data as operations
Selling online creates operational work: syncing stock, importing orders, updating tracking, reconciling payouts. When the storefront is disconnected, that work is manual.
Overview
Why this area matters
Whether you use the ERP's own web shop or connect Shopify, WooCommerce or marketplaces, the goal is one inventory, one order flow and one ledger.
01Typical problems
Signs the current setup has run out of road
01
Overselling
Stock not synced across channels.
02
Manual order entry
Orders copied into the ERP.
03
Payout confusion
Payments net of fees hard to reconcile.
04
Inconsistent product data
Different descriptions and prices per channel.
02Capabilities
What a well-built setup includes
01
Native web shop
B2B and B2C storefront on ERP data.
02
Channel integrations
Shopify, WooCommerce, Amazon and more.
03
Stock sync
Available quantities with buffers.
04
Customer pricing
B2B prices and terms online.
05
Order automation
Orders, fulfilment and tracking updates.
06
Payout reconciliation
Fees and refunds matched.
03Workflow
How the process runs end to end
- 01
Publish
Products and prices published to channels.
- 02
Sell
Orders imported automatically.
- 03
Fulfil
Picked and shipped from ERP.
- 04
Update
Tracking sent to channel and customer.
- 05
Reconcile
Payouts matched in accounting.
04 — Technical notes
Design decisions worth getting right
Stock sync should batch updates and apply safety buffers rather than push every movement. This avoids rate limits and overselling during spikes.
Customer matching rules for guest checkouts and marketplace buyers prevent duplicate partners.
Insights
Related reading
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FAQ
Frequently asked questions
Native shop or Shopify?
Native suits B2B and catalogue-driven sales; Shopify suits marketing-heavy B2C. Many businesses use both.
Can we sell on Amazon?
Yes, with marketplace integration for orders and stock.
How fast does stock sync?
Typically within minutes, with buffers to prevent overselling.
Next step
Online sales creating manual work?
We will design your commerce integration.